Expert in user experience and user interface design, consumer psychology, and conducting usability research with three decades of industry experience in software design and development. Has significant experience in human cognition and reading comprehension, which he has applied to the prototyping and evaluation of operating systems, websites, mobile apps, and other software products. Author of two books on user interface design.

Formal Education

  • Ph.D. in Cognitive & Quantitative Psychology, University of Colorado
  • M.S. in Cognitive & Quantitative Psychology, University of Colorado
  • B.S. in Psychology, Miami University (Ohio)

Career Highlights

  • During an eleven-year career at a major technology company, had key roles in the design and development of a widely-adopted user interface design standard for software that was followed by multiple operating systems and software frameworks as well as by numerous applications
  • Conducted user experience reviews and led usability research in four countries for a major technology company's key productivity, customer relationship management, and cloud products including competitor comparison
  • Designed and prototyped new consumer- and merchant-facing desktop and mobile web experiences for a major financial services company's redesigned web presence
  • Evaluated the UX/usability of a system to automatically change natural lighting via motorized shades, a network controller, remote controls, and a smartphone/tablet app
  • Iteratively prototyped and designed touchscreen displays for a major automotive company's autonomous passenger vehicles
  • Designed a usability research lab for a leading education company and conducted testing on websites, mobile apps, and software with moderated and unmoderated remote usability feedback

Expert Qualifications

  • Expert witness for plaintiffs and defendants in disputes relating to failed software contracts, user interface design patents, and trademarks
  • Testified at trial as an expert witness on behalf of the U.S. Federal Trade Commission (FTC) in U.S. District Court litigation brought against a major consumer services company for alleged deceptive print, television, and web sales
  • Deposed as an expert witness for the defendant in a U.S. International Trade Commission (ITC) investigation alleging infringement of a late 1990s patent for a context sensitive menu system and behavior 

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Frequently Asked Questions

What types of cases can this expert support?

This expert's background spans automotive interfaces, enterprise software, and mobile apps. Their career in these areas gives them knowledge of industry practices and usability standards relevant to such systems.

What is this expert's technical background?

This expert holds a Ph.D. in cognitive psychology and has 30 years in software design. Their career includes 11 years at IBM developing interface standards that influenced Windows and Unix, UX leadership at Microsoft, design work at PayPal, and prototyping touchscreens for autonomous vehicles.

What technologies does this expert specialize in?

They work with graphical interfaces, websites, mobile apps, e-commerce systems, and database applications — focusing on the human factors side of user interaction. Operating systems and menuing design are additional specialties.