Barr Group (also “we” or “us”) respects your privacy. This Privacy Notice (“Notice”) explains how we use (“Process”) your personal information (including personal information that you provide to us about other persons) (together, “Personal Data”). It also explains your privacy rights and how you can exercise them.
Broadly, we are committed to the following privacy principles:
- We will only collect, keep, use, and share Personal Data for the legitimate business purposes that we explain here below, or if we're legally required to do so.
- We will be as clear and open as we can with you about what Personal Data we collect and how we will Process it.
- For as long as we maintain records of your Personal Data, we will protect it with appropriate safety measures.
The type of Personal Data we collect and how we Process it will vary depending on the relationship we have with you (e.g., whether you are a client, a supplier, applying for a job with us, or someone else) and the context. The following relationship-specific sections of this Notice provide further details.
Integrated Embedded, LLC d/b/a Barr Group is the Data Controller with respect to any Personal Data that we collect from or about you. We are a limited liability company registered in the United States. If you have a question about your Personal Data or about this Privacy Notice, please contact us.
Customers and Clients
Collection
As a Barr Group customer or client we may collect the following Personal Data from or about you: name, email address, company, title, phone number, and postal address. Our legal basis for the collection and processing of this data is the provision to you of the services contracted or performed.
Processing
As a Barr Group customer or client we may use your Personal Data as follows:
- For the administration of your purchases and to contact you about your purchase.
- To contact you with marketing that you have requested or agreed to receive from us (e.g., emails and newsletters).
- To contact you about surveys and feedback requests.
- To analyze the purchase history of our customers and the way our customers use our services.
Sharing
Barr Group will not sell your Personal Data. We will not share your Personal Data with any third party except as stated in this Notice or as required to operate our business, provide our services to you, and manage your account or otherwise as required or permitted by law.
Social Media Followers
Collection
If you follow Barr Group on social media we may be provided access to the following Personal Data: account name, location, age, gender, and general interests. Our legal basis for the collection and processing of this data is our legitimate interest in providing marketing content of interest to our social media followers.
Processing
If you follow Barr Group on social media we may use your Personal Data as follows:
- To provide bespoke social media content (e.g., by analyzing the general interests of our followers).
- To create targeted advertising across all our social media channels (e.g., by analyzing reactions to posts or ads).
- To learn more about our social media followers (e.g., by analyzing the ages and locations of our followers).
Sharing
Barr Group will not sell your Personal Data. We will not share your Personal Data with any third party except as stated in this Notice or as required to operate our social media accounts or otherwise as required or permitted by law.
Website Visitors
Collection
If you visit barrgroup.com ("our Website") we may be provided access to the following Personal Data: location, age, gender, and general interests. The data transmitted from your web browser to our Website's logs may include your IP address, the date and time and length of your visit, the specific pages visited, your browser type and version, your operating system and version. Our legal basis for the collection and processing of this data is our legitimate interest in operating our website, providing you with access to the information you wish to view including about our services, and understanding the interests of potential customers.
Through your web browser, our Website may place one or more cookies on your computer. These cookies do not provide any information that might disclose the identify a specific person, though they may potentially identify your computer, browser, or related settings. You can disable cookies in your browser settings at any time by disabling, e.g., "Allow sites to save and read cookie data." However, disabling essential cookies may result in you no longer being able to use the entire functionality of our Website.
Google Analytics also places cookies on your computer, to enable Google to provide website owners (including Barr Group) to better understand how users use websites. These cookies do not associate your IP address with any other data that may be held by Google about you. Information generated by these cookies is transmitted directly to and stored by Google on servers in the United States. You may also refuse these cookies by selecting the appropriate settings on your browsers or using a browser plug-in such as a Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout).
Processing
If you visit our Website we may use your Personal Data as follows:
- To provide bespoke website content (e.g., by analyzing the locations of visitors to our Website).
- To gain insight into your behavior and preferences (e.g., by analyzing the specific pages you visit).
- To create bespoke marketing messages (e.g., by analyzing links followed to and within our Website).
- To re-target visitors to our Website with relevant marketing message (e.g., using cookies).
- To collect site statistics.
Sharing
Barr Group will not sell your Personal Data. We will not share your Personal Data with any third party except as stated in this Notice or as required to operate our website or otherwise as required or permitted by law.
Your Rights
The following privacy rights apply under the GDPR. Although applicable data protection legislation in relevant jurisdictions afford similar rights, there may be circumstances where some of these rights do not apply under or are modified by, local law. Further information can be sought from our privacy contacts. In the event of any inconsistency, the applicable local legislation will prevail.
- Right to be Informed: You can ask us to provide you with privacy information about how we Process your Personal Data. That information is set out in this Notice, together with any other specific notices which are provided to you at the time of collection of your data.
- Right of Access: You can request us to confirm whether we Process your Personal Data. You can also ask us to access your Personal Data.
- Right to Rectification and Erasure: In the event that we hold inaccurate or incomplete Personal Data, you can ask us to rectify or complete that information. You can also ask us to erase your Personal Data. This right is not absolute and only applies in certain circumstances.
- Right to Restrict Processing: You can ask us to restrict the Processing of your Personal Data (or to suppress it) for a certain period of time. This right is not absolute and only applies in certain circumstances.
- Right of Data Portability: You can ask us to move, copy or transfer your Personal Data back to you or to another person under certain circumstances. This right only applies: (a) to Personal Data you have provided to us as a Data Controller; (b) where the Processing is based on your consent or for the performance of a contract; and (c) when processing is carried out by automated means.
- Right to Object: You can ask us at any time to stop Processing your Personal Data for marketing purposes. Where there are legitimate grounds to do so, you can also object to us Processing your Personal Data on the basis of our legitimate interests and in certain other situations.
- Right to Withdraw Consent: Where we are Processing your Personal Data on the basis of your consent, you can withdraw that consent at any time.
- Rights in Relation to Automated Decision-Making and Profiling: You have the right to: (a) ensure that any significant decisions affecting you are not made purely by automated means based on an online profile or other information (i.e., a person is involved in the decision-making), and (b) that you can express your views and to challenge the decision. We are also under obligations to ensure that any profiling is undertaken in a fair and transparent way.
For further details about these privacy rights under GDPR (including their limitations), please see the European Commission’s website.
To exercise your rights, please send a written and dated request (a “Request”). Please note that: we will need to verify your identity in order to be able to comply with certain of your Requests; when you Request access to your Personal Data, there will be some Personal Data which we are not able to disclose to you, such as documents which include confidential or personal information about another entity or person, documentation relating to management forecasting or planning, legally privileged documents, and copies of references; and we will not be able to comply with your Request in certain circumstances, for example where your Request is manifestly unfounded or excessive.
Data Security
We maintain technical and physical safeguards that are designed to protect the security and integrity of your Personal Data and to guard it against accidental or unauthorized access, use, alteration, or disclosure to unauthorized third parties.
Last updated: 22 April 2020