Senior advertising technology executive with over 20 years of experience designing, implementing, and optimizing server-side ad insertion (SSAI) and programmatic advertising infrastructure for major media and broadcasting organizations. Holds VP and Director-level positions across several leading companies in the media and technology sector. Demonstrates deep technical expertise in SSAI architecture, dynamic ad insertion, header bidding implementation, and video streaming monetization platforms. Experienced in managing substantial advertising revenue streams and leading cross-functional teams through complex digital transformation initiatives.

Formal Education

  • Bachelor of Computer Science from a research university

Career Highlights

  • Vice President of AdTech at a major media company, leading AdTech infrastructure migration for connected TV applications and FAST channels
  • Senior Director of AdTech at a major broadcasting organization, architecting and maintaining SSAI infrastructure for premium properties
  • Manager of Ad Products and AdTech at a major international media corporation, responsible for VOD, TVE, and programmatic monetization strategies
  • Director of Revenue Operations at a digital media technology company, building and scaling programmatic advertising infrastructure and ad management platforms
  • VP of Yield Management at a regional digital media company, consulting on advertising technology and monetization strategies
  • Technical expertise across multiple leading ad serving platforms and ad management solutions

Expert Qualifications

  • Extensive hands-on experience with server-side ad insertion, dynamic ad insertion, and header bidding implementation across live and on-demand video streams
  • Senior-level technical architect and strategic advisor on complex advertising technology infrastructure for major media organizations serving millions of concurrent users
  • Technical proficiency with ad serving platform configuration, programmatic waterfall optimization, supply-side platform integration, and OTT video monetization
  • Bilingual expertise in English and Spanish, well-positioned for testimony regarding advertising technology, video streaming monetization, and programmatic advertising disputes