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SSAI and Programmatic Advertising Expert Profile

Senior advertising technology executive with over 20 years of experience designing, implementing, and optimizing server-side ad insertion (SSAI), dynamic ad insertion, and header bidding implementation for major media and broadcasting organizations. This expert demonstrates deep technical expertise in SSAI architecture, programmatic advertising infrastructure, and video streaming monetization platforms. Specializations include ad serving platform configuration, supply-side platform integration, and OTT video architecture. Bilingual in English and Spanish, with proven technical leadership managing substantial revenue streams and directing complex digital transformation initiatives.

Formal Education

  • Bachelor of Computer Science from University of Havana

Career Highlights

  • Vice President of AdTech at a major media company, leading AdTech infrastructure migration for connected TV applications and FAST channels
  • Senior Director of AdTech at a major broadcasting organization, architecting and maintaining SSAI infrastructure for premium properties
  • Manager of Ad Products and AdTech at a major international media corporation, responsible for VOD, TVE, and programmatic monetization strategies
  • Director of Revenue Operations at a digital media technology company, building and scaling programmatic advertising infrastructure and ad management platforms
  • VP of Yield Management at a regional digital media company, consulting on advertising technology and monetization strategies
  • Technical expertise across multiple leading ad serving platforms and ad management solutions

Expert Qualifications

  • Extensive hands-on experience with server-side ad insertion, dynamic ad insertion, and header bidding implementation across live and on-demand video streams
  • Senior-level technical architect and strategic advisor on complex advertising technology infrastructure for major media organizations serving millions of concurrent users
  • Technical proficiency with ad serving platform configuration, programmatic waterfall optimization, supply-side platform integration, and OTT video monetization
  • Bilingual expertise in English and Spanish, well-positioned for testimony regarding advertising technology, video streaming monetization, and programmatic advertising disputes

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Frequently Asked Questions

What types of cases can this expert support?

This expert can testify on programmatic advertising disputes, server-side ad insertion implementation, video streaming monetization, and connected TV infrastructure—areas they've managed as VP and Director at major broadcasters and media companies. With moderate litigation readiness, they bring both technical depth in SSAI platforms and strategic experience managing advertising revenue.

What is this expert's technical background?

BS in Computer Science with 20+ years in advertising technology and media infrastructure. They've held VP and Director roles architecting SSAI systems for premium video properties, building programmatic platforms for VOD and streaming channels, and leading cross-functional teams through complex ad tech transformations.

What technologies does this expert specialize in?

Server-side ad insertion (SSAI), dynamic ad insertion (DAI), header bidding, Google Ad Manager, FreeWheel, Prebid.js, SpringServe, supply-side and demand-side platform integration, and connected TV advertising. They have hands-on experience with programmatic waterfall architecture and video streaming monetization across live and on-demand content.

Expert V420S
Technologies
  • Server-side ad insertion (SSAI)
  • Dynamic ad insertion (DAI)
  • Header bidding implementation
  • Google Ad Manager
  • FreeWheel ad serving platform
  • Prebid.js
  • SpringServe platform
  • Supply-side platform (SSP) integration
Venues
  • U.S. District Courts
  • Patent Trial and Appeal Board
  • Arbitration Panels