Trademark Survey and Brand Valuation Expert Witness

This expert holds an endowed chair in business administration and serves as research director of a university marketing institute, combining academic authority in marketing strategy with an active litigation practice.

Expertise spans trademark and likelihood-of-confusion survey design, consumer confusion research, brand and customer relationship valuation, relationship and channel marketing, trade secret damages, the marketing and sales component of patent damages, transfer pricing, and marketing analytics. This expert has been retained in more than 14 matters by major national law firms and by the U.S. Treasury, with trial testimony and multiple depositions.

Attorneys retain this expert for trademark and trade dress disputes requiring survey evidence, brand and goodwill valuation, false advertising matters, and damages analysis with a marketing dimension.