Expert Witness Profile · Expert B630T
This expert is a tenured professor of marketing at a major research university, with prior faculty appointments at two of the world's leading business schools and a research fellowship at a major British university.
Expertise spans digital and mobile advertising effectiveness measurement, social media and influencer marketing, e-commerce and online retailing, two-sided and multi-sided platform economics including the sharing and gig economies, consumer privacy and personalization, and the application of machine learning and generative AI to marketing analytics and algorithmic decision-making.
Attorneys retain this expert for matters involving advertising performance claims, platform and marketplace economics, algorithmic decision-making, consumer data and privacy practices, and the measurement of digital marketing value.
Credentials
Formal Education
- Ph.D. in Business Administration (Marketing) from the University of California at Berkeley
- M.S. in Business Administration from the University of California at Berkeley
- S.M. in Operations Research from the Massachusetts Institute of Technology
Why Attorneys Retain This Expert
Expert Qualifications
- Tenured professorship in marketing at a major research university
- Prior faculty appointments at two leading international business schools
- Research authority on advertising effectiveness and platform economics
- Published extensively on AI and machine learning in consumer analytics